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Canadian Music & Entertainment Publicity 

Bad Parade is a full-service music publicity company specializing in creating custom campaigns for musical artists to secure maximum exposure for their work across television, print, radio, and digital media outlets.

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What We Do


Singles, Videos, EPs and Albums

Through our extensive knowledge of the Canadian music media, we ensure your upcoming releases make it into the hands of local and national publications. TV, Campus Radio, Print, Blogs, and Canadian Playlists included.


Local, Regional, and National Coverage

If you have plans to head out on the road, we have a plan to tell everyone about it! We'll get in touch with all relevant local media for each tour stop to spread the word about your show.


Press Releases, Biographies, and more!

We're here to help you get everything you need in order. If you need a biography for your website, help with creating a press kit, release plan, or more, we'd be happy to build out exactly what you need.

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About Us

Bad Parade is a music publicity firm focused on bringing musical talent to every corner of Canada. Created by Canadian publicist, Kari Zalik, Bad Parade works to secure key media coverage for Canadian and international artists, working with broadcast (television, radio and podcasts), print, and digital outlets for maximum exposure. Kari's artists have appeared in top media including the Globe and Mail, National Post, CBC q, Exclaim!, Indie88, NOW Magazine, and many more.

Kari began her career at Maple Music Recordings in Toronto and progressed to artist publicity management roles in Canada. From launching albums to promoting tours and everything in between, she has worked to ensure top visibility for all artist projects. Her clients have included: Steve Earle, Alex Cuba, Sharon Jones, Charles Bradley, Jocelyn Alice, JD McPherson, the Crash Test Dummies and more.

In 2022, Bad Parade supported Grammy Winner Alex Cuba's award campaign, four JUNO Nominees, and the Canadian host of the 2022 FIFA World Cup.

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Top Hits

Check out some of our recent press!

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