About Us

Bad Parade is a music publicity firm focused on bringing musical talent to every corner of Canada. Created by Canadian publicist, Kari Zalik, Bad Parade works to secure key media coverage for Canadian and international artists, working with broadcast (television, radio and podcasts), print, and digital outlets for maximum exposure. Kari's artists have appeared in top media including the Globe and Mail, Breakfast Television, National Post, CBC q, Exclaim!, eTalk, Indie88, NOW Magazine, and many more.

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Kari began her career at Maple Music Recordings in Toronto and progressed to artist publicity management roles in Canada. From launching albums to promoting tours and everything in between, she has worked to ensure top visibility for all artist projects. Her clients have included: Steve Earle, Alex Cuba, Sharon Jones, Charles Bradley, Jocelyn Alice, JD McPherson, the Crash Test Dummies and more.

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Recently, Bad Parade supported Grammy Winner Alex Cuba's award campaign, multiple JUNO Nominees, the Canadian host of the FIFA World Cup, and TOTO's headline show in Canada.

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