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Single Campaign

Facilitation of an eight (8) week long campaign to secure media coverage within Canadian media outlets.

The Single Campaign includes:


  • The creation of a customized media pitch for distribution across Canadian media.

  • A 30 minute to one hour “Start Date” call to obtain a comprehensive overview of the music and artist story.

  • Delivery of the custom pitch to all relevant media outlets in Canada, including but not limited to: television, print, and non-commercial radio.

  • Distribution of custom pitch to clients’ personal list of contacts, if applicable.

  • The coordination of interviews (in person or online) when extended an invitation by media.

  • Two (2) customized performance/show/tour pitches to relevant local media.

  • A weekly report covering Bad Parade’s activities that week, interview requests, upcoming information, and press clippings

  • A final 30-minute phone call to summarize and provide feedback about the campaign.

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